Troy Entrepreneur Helps Women Find The Breast Fit

A recent study determined that as many as 70% of women are either wearing a bra too small, or wearing one with an underwire that doesn't correspond to the shape of the breast. It can be unhealthy, uncomfortable, and waste of money when you buy the wrong one. Plus, who has time to try on every bra in the store before you buy? Whether you're looking for comfort, enhancement, style or all of the above, a woman in Troy is putting her engineering degree from RPI to use by creating affordable, custom bras and selling them out of Troy with her new boutique called ZeBra Bras.

According to a News Channel 13 story, the 25 year old Hannah Johnson started the company out of necessity. "One day I got really frustrated with my bra and said, 'There has to be a better way,'" said Hannah Johnson.

According to their website, ZeBra Bras will use digital imaging and measuring, as well as 3-D printing to create the bra of your dreams at an affordable price. Options include shape, fabric, and underwire. Each bra comes with a 30-day fit guarantee. Asymmetric bras are available, and sports bras, breast forms, and other specialty products will be available soon.