PBR Gets Into The Seltzer Game

It seems that this summer has been the summer of spiked seltzer. Now Pabst Blue Ribbon is getting into the action. We all know Pabst Blue Ribbon is known for its affordable light and lager beers but now they are getting into the spiked seltzer business and they are going hard. According to People.com, the new spiked seltzer has an alcohol by volume of eight percent. The average for other spiked seltzer is five percent.

The new beverage is called Pabst Blue Ribbon Stronger Seltzer. It is made with a zesty lime flavor and sweetened with Stevia so it contains only one gram of sugar. Right now it's only available in four states for testing. They are Arizona, Montana, California, and Texas. The hope is that it will be available nationwide soon.

Pabst Blue Ribbon also launched a PBR Hard Coffee that is a combo of booze and caffeine in an iced latte.