Bud Light Is Making Spiked Seltzer
Get ready for Bud Light to enter the spiked seltzer game. With a shortage of White Claw, timing may be everything for Anheuser-Busch. According to Thrillist.com, the biggest beer brand is jumping on the spiked seltzer wagon. The makers of Bud Light and Budweiser have seen a decline in sales recently.
They have already created Bon & Viv which is a spiked seltzer. This has become the first-ever official hard seltzer of the NFL. Anheuser-Busch will also have a hard seltzer by Natural Light. Now their final attempt will be Bud Light Seltzer.
They are planning on a variation of hard drinks. There will be Bud Light Seltzer, Bud Light Lemonade, and Bud Light Crisp, which will be a low-calorie version of the beer.
There is no date set on when all of these new products from Anheuser-Busch and Bud Light will be released, but it seems as if they will strike while the iron is hot. The first product will most likely be the Bud Light Seltzer and we will probably see it sooner than later.