Madden NFL 13 Pairs Ray Lewis And Paul Rudd In Epic Rivalry [VIDEO]

Today's the day that moms lose their sons, girlfriends lose their boyfriends and wives lose their husbands. It's Madden day! EA Sports Madden 13 hits store shelves nationwide today. In honor of the release we get a look inside the rivalry of Baltimore Ravens Linebacker and actor Paul Rudd.

I love clever ways of promoting things and this is one. First video we find out just how far back the guys go.

Don't taunt Ray Lewis!

I am a little shocked the chemistry these two have. lol

I hate the Steelers almost as much as Ray does.

Quick but maybe my favorite. The Kinect commercial.