This year's issue of the Sports Illustrated Swimsuit Edition will feature its first-ever PLUS SIZE model.

Yes, her name is Ashley Graham, she's 27, a size 16 and she's in a bikini . . . and she looks stunning!

But she only appears in an AD, for a company called Swimsuits For All... so, she wasn't invited by SI.  Soooooo... should we count that as a win?

In a statement about the ad campaign, Ashley says,

 "I know my curves are sexy and I want everyone else to know that theirs are too.  There is no reason to hide and every reason to flaunt.  The world is ready for more curves in bikinis."

You might remember a few weeks ago when Ashley notably slammed the media for calling JENNIFER LAWRENCE "curvy".  She said, "She's tiny . . . that's where eating disorders start.  It's not just about being healthy;  it's also about loving who you are."

We love who you are Ashley!