What is Your Ballpark Beer of Choice?
Going to a Major League Ballpark, enjoying a cold beer and a hot dog, is a tradition that has been passed down through generations in the United States. When I went to my first New York Mets game, the only beer available in Shea Stadium was a Rheingold. As my dad used to tell me, "they owned the taps." Schaefer had the same thing going on at Yankee Stadium. That was the 1970's. Today people want variety and according to an article by Eno Sarris of The Athletic, people aren't getting wide choice of beers in every ballpark.
In the article, Sarris noted that some teams have a better selection than others. For example, the White Sox have a great craft beer selection. However, the options at the Stadium appear to be fewer, "Baseball’s richest team, the Yankees, have among the most limited craft beer situations in baseball. Yankee Stadium has a spacious concourse, and though their attendance is down to a significant degree, they never had a lot of craft beer options to begin with. There are local craft options in New York — Brooklyn Brewery, Sixpoint Brewery and Other Half Brewing are bigger mid-sized breweries that come to mind, among others — that rise to the size of local partners like the Padres have with Pizza Port and AleSmith."
The Athletic article continued, "The Yankees have the financial clout to carve out space for better beer and to negotiate good deals with their sponsors that allow for some creativity at the park, but instead the organization, which did not respond to requests for comment for this story, appears to have chosen to make fewer deals with the bigger companies."
Selection may come with extra cost. According to Sarris, "White Sox fans were spending more on their beer on average than Cubs fans — but it’s also true that they were only spending about $1 more per beer on average."
If you want to read Eno Sarris entire article in The Athletic, click Here.