A New York State company known for its baseball caps has just landed a deal with the USA Olympic and Paralympic teams. It's the first time Team USA has partnered with a brand focused on headwear.

New Era Cap Facebook page
New Era Cap Facebook page
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Buffalo is about to be in the world spotlight because New Era Cap signed a multi-year deal with the USA Olympic and Paralympic teams. This is a big deal. It's the first time Team USA has partnered with a brand that's all about headwear. New Era, based in Buffalo, will be the exclusive supplier of hats for athletes at the Paris 2024, Milan 2026, and Los Angeles 2028 games according to WGRZ.com.

New Era Caps Facebook page
New Era Caps Facebook page
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Peter Zeytoonjian, SVP of consumer products for the USA Olympic & Paralympic Properties (USOPP) and LA28, shared how important this partnership is:

These athletes have been training their whole lives for this moment, and we take that very seriously. We want to make their experience unforgettable, and teaming up with top brands like New Era helps us support them in reaching their dreams.

New Era Cap Facebook page
New Era Cap Facebook page
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New Era also revealed its six brand ambassadors for the 2024 Paris Olympics:

Claire Curzan (Swimming) – Cary, North Carolina/University of Virginia
Shawnti Jackson (Track and Field) – Wake Forest, North Carolina/Arkansas
Ilona Maher (Rugby) – Burlington, Vermont
Gerek Meinhardt (Fencing) – San Francisco, California/Lexington, Kentucky
Fred Richard (Gymnastics) – Stoughton, Massachusetts/University of Michigan
Jayson Tatum (Basketball) – St. Louis, Missouri/Boston Celtics

Fans can also get in on the action by buying limited-edition apparel to support this year’s athletes. Get your gear now!

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Gallery Credit: Kadie Daye, Getty Images

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