Top 20 Window and Door Installer Marketing Ideas

With the second half of 2023 upon us, now is the perfect time to try some new window and door installer marketing ideas. If you’ve been wondering how to get more window and door installer leads, we’ve got a ton of things you can try—and it all begins with a strong website design for window and door installer companies.

It’s important to try a variety of things when it comes to window and door installer marketing. Why? Because every window and door installer needs window and door leads to survive—no matter your location or how long you’ve been completing window and door jobs for your community. Without a good flow of new window and door installer leads, bringing in new customers and making money become impossible.

But, if you create a system that attracts new customers and delivers new window and door installer leads to your business like clockwork, that’s a recipe for:

• More high-paying window and door installer jobs
• Increased revenue for you and your crew
• Growth of your window and door installer business

We know why window and door installers need to generate window and door installer leads, but how can you do it affordably and efficiently? The answer: a great website design for window and door installer companies. If you’ve ever wondered how to get more window and door installer leads, follow the steps below—and consider working with a window and door installer marketing agency!

1. Get More Window and Door Installer Leads Through Your Website

If you don’t yet have a window and door installer website, one of the best things you can do for your business is to create one. A window and door installer website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:

• Learn more about your window and door installer business
• Read about the window and door installation services you provide
• See your service area
• Get in touch with you about window and door installation jobs
• Become a quality window and door lead for your business

Without a website with strong web design for window and door installer companies, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.

Without a website, your business might as well not exist at all. A window and door installer marketing agency can help you get set up.

2. Send Out Direct Mailers to Get More Window and Door Installer Leads

Here’s another window replacement marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.

According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for window and door installer leads from other sources to determine if this is a viable solution for you.

3. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)

A good PPC and SEM campaign is one window and door installer advertising idea that’s been proven time and again to generate quality window and door installer leads. So, if you’ve been wondering how to get more window and door installer leads, give this a shot!

While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in window and door installer leads.

Still on the fence? Check out these stats:

• For every $1 spent in Google Ads, businesses make an average of $2.
• About 41% of clicks on a search results page go to one of the top 3 paid ads.
• More than 85% of people use the internet to find local window and door installers.
• Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.

Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with window and door lead generation. As a window and door installer marketing agency, we can also set you up with professional website design for window and door companies and share other ideas for window replacement marketing.

4. Always Use Local SEO for Window and Door Installer Lead Generation

Search engine optimization (SEO for window and door installers) is still king in the window and door digital marketing space, which is why SEO for window and door installers is so popular. SEO is what moves your window and door installer business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for window and door companies alone can generate the majority of your window and door leads (but we still recommend reading the rest of these window and door installer marketing ideas)!

A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing for window and door installer companies.

When it comes to window replacement marketing, it’s always a good idea to work with a window and door installer marketing agency and let an expert in SEO for window and door companies get you up and running.

5. Get More Window and door Installer Leads Through Facebook + Instagram

Still wondering how to get more window and door leads? Advertising on Facebook and Instagram can be a cost-effective method for window and door installer marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.

You can target your ideal window and door installer customers by their location and other pages they’ve liked—such as your competitors’ pages.

Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need window and door installers in the future. If you’ve been wanting to try social media advertising for your business, this is a great option in window replacement marketing.

Paired with SEO for window and door companies and website design for window and door installers, this is a powerful lead generation strategy. A window and door installer marketing agency can get you set up.

6. Ad Retargeting Is a Fresh Window and Door Installer Advertising Idea

Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it for your window and door business.

Retargeting is a great way to keep your window and door business and website in front of potential customers who have already shown interest by visiting your website. This is one window and door installer advertising idea well worth trying, especially if you’re already getting good traffic to your website. Throw in some SEO for window and door companies to gain an extra visibility boost!

7. Canvass the Area to Generate Window and Door Installer Leads

Canvassing an area to generate window and door leads might seem like an old-school tactic in window replacement marketing, but it’s a window and door installer advertising idea worth trying. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a window and door installer job in the area.

Follow these tips for the best results:

• Always be polite and courteous, even if you don’t get the reaction you want.
• Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
• Have a script ready, so you’re better prepared.
• Follow up with potential customers after getting their info.

When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s a window and door installer lead!

8. Content Marketing = Window and Door Installer Advertising

Creating content for your ideal customers is a great way to get more window and door leads. Consider writing blog posts and articles that you can post on your window and door installer website, and make it easy for your audience to share that content on social media.

Here are some topic ideas:

• 10 Signs Your Window or Door Needs to Be Replaced
• Fresh Paint Ideas for Your Front Door
• Maintenance Tips to Keep Your Windows Working Properly

As you write these articles, plug your window and door services. Suggest that readers use a window and door installer they can trust to do the job correctly the first time, and—if you’re affiliated with a certain window or door brand—talk them up!

9. Email Marketing = Window and Door Installer Advertising, Too!

Email marketing is one of the oldest forms of window and door installer marketing, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your window and door business, you’ll make (on average) a $40 return on your investment.

Because most window and door businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready window and door installer leads and spend 33% less money on making sales.

10. How to Get More Window and Door Leads at Trade Shows

Attending trade shows should be high on your list of window and door installer marketing ideas. They not only provide plenty of solutions for how to get more window and door installer leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.

To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.

Finally, make sure you’re collecting information from visitors and following up to make the sale.

11. Reputation Management Affects Your Window and Door Business

Did you know 85% of people search online to find local window and door installers? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?

Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your window and door services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.

Online, list your window and door installer business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more window and door installer leads.

12. Make Your Window and Door Installer Advertising Stand Out With a Unique Selling Point

If you want to stand out from your local competitors, your window and door installer marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your window replacement marketing and window and door installer advertising materials!

If you’re not sure where to start, take a look at how your competitors are generating window and door installer leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:

• Eco-friendliness
• Specialized services
• Guarantees
• Level of service

Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!

13. Use Google’s Local Service Ads to Get More Window and Door Leads

Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for window and door installers, at least 7 of them will click one of those ads and turn into a window and door lead.

How much more money would you make per month with 7 more window and door installation contracts? For an extra boost, consider investing in window and door installer digital marketing, then use SEO for window and door companies and a professional website design to hook your potential customers.

14. Co-Market With a Relevant Business

Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary home service provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing for window and door companies can lead to many more window and door lead generation opportunities since you’re both working to generate new leads.

15. Increase Referrals to Get More Window and Door Leads

Referrals are a great way to capitalize on word-of-mouth marketing for window and door installer companies. Offer your existing customers an incentive to refer their friends, families and neighbors to your window and door business and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one window replacement marketing idea you shouldn’t pass up.

16. Create Helpful YouTube Videos About Window and Door Installation

YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful window and door installation videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a window and door business and make it easier for viewers to see that you know what you’re doing and build trust.

In the video description, include your contact information and a link to your window and door website so they can learn more.

17. Create a Window and Door Installer Facebook Group

Having a dedicated Facebook business page for your window and door business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into window and door installation jobs.

18. Take Pictures of Completed Jobs

A picture can say a thousand words, so make sure you’re taking before and after photos of every window and door installation job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your window and door website and social media.

19. Hunt for Window and Door Leads on Craigslist

Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a window and door project. Take a quick scroll through the classifieds and see if anyone is looking for a window or door installer. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for window and door installers on Craigslist are ready to work with you now and pay for your services.

20. Don’t Pay for Window and Door Leads If You Don’t Need To

We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your window and door business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your window and door website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.

A better alternative is using window and door installer digital marketing. Combined, SEO for window and door companies and professional website design can increase your online visibility and win you more window and door installer leads.

Sign Up With Townsquare Interactive to Maximize Your Window and Door Installer Marketing Budget

Website design for window and door companies isn’t the only element of an effective window and door installer marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate window and door installer leads using the steps above.

Adding other elements to your window replacement marketing campaign, such as SEO and reputation monitoring, can strengthen your window and door installer marketing campaign and help you to generate more window and door leads.

The team at Townsquare Interactive specializes in website design for window and door companies and window replacement marketing campaigns that generate leads for businesses across the country. All of our website designs for window and door companies feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your window and door installer marketing campaign to the next level.

Click the button below to learn more about our window and door installer marketing packages and jumpstart your website today.