Kip Moore has released a new song and video called "On The Case", which honors the men and women who work in the construction industry.

In kind of a neat twist, there's tie-in with a company called Case Construction where fans can submit photos that may be used in a second video of the song. (If you want to submit a photo, click here!)

Case makes heavy construction equipment like bull dozers and cranes - it's a little like Chevy and Bob Seger's "Like a Rock", or Alan Jackson with Ford - except Kip's song was written especially for Case.

Here's the video -

What do you think?