Starbucks Is Keeping Us From Having to Interact with People
I'm a gift card hoarder and gift cards are my favorite present to get for my birthday or Christmas. I get it, it's easy and that way the person giving it to me knows I'm getting what I want. From what I've heard, Starbucks is changing the gift card game these days.
According to Buzzfeed, 1 in 6 American adults got a Starbucks gift card for the 2016 holiday season. As I mentioned, I get it. Though some may rather something more personal, people may not have the time or are worried about getting the wrong thing. At the very least, in order to get the gift card, I have to meet up with the person and exchange pleasantries. Teen Vogue is reporting that meeting in person may not be necessary anymore.
As of next year, Starbucks is allowing you to send gift cards via text. Then, they can use it right from the app itself or upload it to their Starbucks app. Is this really necessary?
We already have the ability to add money to cards but to get the card you have to talk to someone face-to-face. Imagine, now, all we have to do to give someone a birthday present is to text it to them. No forethought, last minute, texting birthday. First, we accepted FB birthday comments as sufficient and now birthday present texts without actually seeing each other are okay? What's next, are we going to be opening our presents via Facebook live or Instagram stories and thanking people with the thumbs up emoji? Am I far-off, what do you think about Starbucks' new idea?