The day after Black Friday has become a day dedicated to helping support local businesses.

In 2010, American Express founded Small Business Saturday to help businesses to get more customers.

The day encourages people to shop at small businesses on the Saturday after Thanksgiving each year. Over the last few years this single day has grown as awareness has been raised about the importance of products and services offered by small businesses. More people are taking part than ever before.

Small businesses are the backbone of the local American economy. Dollars spent locally stay within the community. Cafes, boutiques, bookstores, and many other kinds of local shops all need our support.

Show your appreciation and support your favorite local businesses today and throughout the year!