Product placement and sponsorship can be a precarious situation. Companies who spend millions of dollars on a branding campaign can wind up coming across as too pushy or stiff to relate to consumers.
Today is Armed Forces Day. It is a day to pay tribute to the men and women who serve in the United States armed forces. NASCAR star Kurt Busch will observe this special day by paying tribute with a special paint scheme for tonight's Sprint All-Star race at Charlotte Motor Speedway.
5 days ago I was sad to see the news come across on this story. Dick Trickle was a Nascar veteran and literally was on the track until he was almost 60.
2 weeks ago The 14th Annual Sean and Richie Golf Tournament is ready to hit the fairways of Stadium Golf Club.
Maybe you knew that NASCAR Sprint Cup Series driver Jeff Gordon had a place to hang his helmet in New York. In 2007, Gordon bought a condo in Manhattan but now it's up for sale.
2 weeks ago I have to say my favorite track to watch a Nascar race from is Bristol, but Darlington is a close second.
3 weeks ago Good news for RPI senior Mike Hermann, even though his phone didn't ring on draft day he still gets a chance to join an NFL roster.
3 weeks ago This is hysterical, plain and simple. A kid less than a year old going waterskiing. Boy, they sure start them young these days. Do you think this is a little cruel, or just cute?
3 weeks ago Bowling is a great sport. No kidding. It IS a sport, you know! Sometimes it can be a little demanding, and the rules can be restrictive. That's why we went "rogue" and it's been a blast.
After two days of testing his NASCAR Sprint Cup Series car at Indianapolis Motor Speedway this past week, Kurt Busch will be testing again at the Brickyard this coming week - but this time in an IZOD IndyCar Series car.
3 weeks ago She's a Barrel Racing, Team Roping, breakaway roping, goat tying, and pole bending champion, and now you can see her and other high school kids do what they do best!
The first jewel of horse racing's Triple Crown and the world's best boxer's first fight in a year highlight the upcoming sports calendar. Here's what to watch this weekend:
* — if necessary
