In 1980, the movie Urban Cowboy launched a national 'country club' craze. Establishments like Gilley's, owned by Mickey Gilley, were popping up all over the nation. Inside, people were two-stepping and riding mechanical bulls like John Travolta and Debra Winger.
The other day, I saw someone post about having to brand a lot of cattle over the weekend. So I sent them a link of a Chris Ledoux song I love called, "You just can't see him from the road". It's a song about how even though you don't see them in the movies or in pop culture anymore, real cowboys do still exist and still "make their livin' with a rope".