![Weekend Box Office Report: ‘Ice Age: Continental Drift’ Wins the Weekend, but is it a Winner?](http://townsquare.media/site/81/files/2012/07/weekend-box-office-ice-age.jpg?w=980&q=75)
Weekend Box Office Report: ‘Ice Age: Continental Drift’ Wins the Weekend, but is it a Winner?
Consider this weekend a study of three animation companies. Temporarily forget about ‘The Amazing Spider-Man‘ and ‘Ted‘ and ‘Moonrise Kingdom.’ What do the box office numbers of ‘Ice Age: Continental Drift,’ ‘Brave‘ and ‘Madagascar 3: Europe’s Most Wanted‘ tell us about their respective studios? ‘Ice Age’ won the weekend, but is it actually a winner?