If you want your kid to be a star in a cereal commercial, this is their chance to shine. They are looking for kids to be the next "Mikey" in the next generation of Life cereal commercials.
Scrolling through my news feed I see an advertisement for "Pumpkin Spice Life Cereal" and now it is all I can think about besides how quickly I can get to the store to buy a box.
I am with you when you say, "Do we really need pumpkin spice flavored everything...