Keith Urban is the latest celebrity to have his own line of Perfume/Cologne with the launch of Phoenix this fall. According to his website, the cologne is a  "profoundly rich, masculine scent infused with blackberries, cognac and plum" and can be described as having a "woody oriental" fragrance. Keith is selling his fragrance only through his website, so if you have $35 bucks to spare check it out.

In a recent press release Keith said this as to why he decided to launch his own line of Cologne:

I grew up with a father that had great taste in music, cars and colognes. So the idea to eventually create my own fragrance seemed natural. I've always loved the feeling that comes from finding the right scent and the way it can say so much about a person. We created Phoenix to express just the right blend of masculinity, mystery and sensuality."

Keith is following in the footsteps of other country acts with their own scents including Tim McGraw, his Wife Faith Hill and Shania Twain. There are a ton of other musical acts as well including Britney Spears, Mariah Carey, Avril Lavigne, Jennifer Lopez, Usher and P. Diddy.

As a guy who likes to smell good and likes to wear cologne, I might have to check Keiths Cologne out. For some reason, the fragrances that I wear that seem to get the most attention from the ladies are the one's that are celebrity endorsed. I am a big fan of Michael Jordan's Cologne as well as Antonio Banderas' Seduction in Black.  This might be worth checking out this Fall. In the meantime, check out this performance of his latest single "Long Hot Summer".