Why Won’t Wheaties Support Caitlyn Jenner

I think it would be really cool if Wheaties had Caitlyn Jenner on a box, right?  Well, maybe not.

TMZ reached out to General Mills for a comment about Caitlyn, and it sounds like they couldn't even bring themselves to say her name.

They said, quote, "Bruce Jenner continues to be a respected member of Team Wheaties."

Ummmmm.... wait, what about Caitlyn.

TMZ asked them if they "acknowledge the presence of Caitlyn," and all they said was, quote, "We stand by our statement."

Ew!  Right?  Doesn't that sound like something your close minded, right wing, crotchety neighbor would say?

Come on General Mills, Bruce sold a crap-ton of boxes of cereal for you, the least you can do is support Caitlyn!

Just to stroll down memory lane real quick, here's a throwback Wheaties commercial -