Nordstrom is insane to think that anyone in their right mind would pay $425 for a pair of jeans that they say "embody rugged, Americana workwear that shows you're not afraid to get down and dirty."  Call me crazy, but for the right price, I'd buy em!

I'm fortunate to do what I do for a living and I know thus!  I'm a radio guy.  No matter how much morning hosts like to complain about the early hours it's not "real work" and we always say in this industry "we ain't out there laying blacktop or digging ditches."  The hardest days I've ever had in radio are when I've had to dig my car out to get to the station.  I have a Jeep now, so I'm able to minimize the amount of blood, sweat, and tears on those rare mornings I hafta actually do work, before I work.  And while I also do love to be outdoors, I'm exactly "outdoorsy."  For instance, I'm the kind of guy who would love to backpack through the Adirondacks, but probably not overnight (unless a hotel was nearby) and only if a hot shower was promised to me the next morning.

For guys like me, strategically wearing these jeans would help create an image that I don't currently have. I'm sure folks would have questions such as "Where and how did you get so dirty?"  I'd have stock answers ready to go like "Well you know me, work hard play even harder!" or "It's all is a days pay."   I would most likely keep these answers brief to add a little "mystery and intrigue" which is all part of my new rugged persona.

I know what you're thinking; "Brian, wouldn't be easier and less expensive to "muddy up" a pair of jeans you already own?"  Well obviously it would, but that's too much work, and I don't wanna get dirty.