Contact Us

Unattractive Women Should Be Featured in Army Ads?

Pretty Soldiers Need Not Apply?

An email leaked from the account of a PR rep from the US Army states that, ”In general, ugly women are perceived as competent while pretty women are perceived as having used their looks to get ahead.” She added that the Army typically selects publicity shots with attractive-looking women and ”Such photos undermine the rest of the message (and may even make people ask if breaking a nail is considered hazardous duty).” Instead, she suggested, a photo of a woman with a mud-streaked face, for example,”sends a much different message—one of women willing to do the dirty work necessary in order to get the job done.”

Wait, what?

An anonymous spokesperson for the US Army said,”It scares me to think that these are people involved in gender integration.”

Meanwhile, on the US Army Twitter…

twitter.com

It’s important to point out that the email isn’t questioning whether or not attractive women are capable enough to serve, but whether or not they should be featured in PR campaigns.

What do you think?  Do they consider this type of thing when deciding which male soldiers to feature in ads?  Would an “average” looking woman make you more likely to sign up for the Army?  I guess I just don’t get it!  Let me know what you think!

Photo by Scott Olson/Getty Images

Best of WGNA

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://wgna.com using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for Fanatics quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive Fanatics contests, events, coupons, presales, and much more delivered to you for FREE.