incentive

Driving through a neighborhood the other day, I noticed a "for sale" sign in the yard of a house with a bit of an incentive on it. I was puzzled. Would this statement on the sign make you buy this house?

I have been an E-Z Pass holder for many years. We travel a lot on the Thruway, mainly from here to Buffalo and back. If I were to add it up, we have saved a ton being E-Z Pass holders. Well if you have been thinking of becoming one, there is a great incentive from the state.