Keith Urban first started performing "John Cougar, John Deere, John 3:16" on an acoustic guitar, but he knew he wanted to go in a different direction with the song. Then as he was messing around in the studio, he found a bass and according to him, it caused him to sing the song differently and go in a different direction with the produced version of the song. Here is the story in Keith's own words:

Here is the official music video for "John Cougar, John Deere, John 3:16"