The true art of selling something effectively is to sell it without mentioning price, product, or a percentage off. Just show a product in use and let the public decide whether they want to buy it or not.

The Christmas commercial for the new iPhone 4 with Santa Claus is brilliant. It just shows Santa doing his thing, getting the presents around the world, eating cookies and getting from place to place with the assistance of "Siri", the helping voice that anyone with an iPhone 4 can use.

The best part was when she said, "You have 3.7 billion appoinments today". I laughed out loud. True and effective advertising is an art form. Here's the commercial for you to see for yourself if you haven't already.