Like I normally do I was checking out my Facebook page when I noticed something very interesting.
Northern Lights will now be called Upstate Concert Hall. So when you hear us talk about Jerrod Niemann's show on May 31st and we say the location, don't worry it's still the same place. It's just under a brand new name. As you can see, there will be a press release tomorrow explaining every thing.
What do you think of the new name? Do You like it??
UPDATE (5/18): Here Is the official Press Release
LIGHTS GO OUT ON NORTHERN LIGHTS
Area’s Premier Rock Club Announces Name Change to
Upstate Concert Hall
CLIFTON PARK, NY- Club Marketing Director Ted Etoll announced today that the moniker Northern Lights is being retired from the Route 146 venue and it will assume the new identity Upstate Concert Hall, effective immediately. The new name ushers in a new era of ownership, “we feel a name change and new branding is essential to chart a fresh course," said Etoll. The new website for the venue www.upstateconcerthall.com will become active shortly.
"The club has been totally rebuilt and revitalized. With 100% control we all felt a re-branding was necessary to show the Capital Region that this venue and its management have undertaken every step to change the image of the club physically and professionally. Upstate Concert Hall will continue to book the biggest touring shows in the country. If anyone was disappointed in their concert experience prior to the new management, please come on out and see the changes that have been done. There is no one that cannot notice this is a new club with a new energy”.
Renovations to the venue include new equipment, remodeling, and increased staffing.
§ Beautiful full service state of the art dressing and production rooms for touring bands
§ Redesigned sound system and state of the art digital sound boards
§ New air conditioning
§ Renovated men’s and ladies’ facilities
§ Male and Female Bathroom attendants
§ Young professional and courteous staff, all college music industry graduates
§ Full line of craft draft beers
§ Immaculate and impeccably maintained facility
§ Wide screen TV’s throughout the club for sports viewing or watching the bands
§ Professionally trained and certified security