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KitchenAid For Women: Really, Pink?

Pink has never been my favorite color. I was more of a blue or green, maybe sometimes purple kind-of girl but according to a lot of products out there, everything I own must be pink.

According to @hazedavis, KitchenAid is being sexist because they’re saying that these pink KitchenAid products are “For Women.” Except, is that really what they’re saying? Though KitchenAid has since apologized, they said that these products were to raise money for breast cancer and in turn were FOR women in that sense. That may be the case for KitchenAid but I’ve seen so many products that market themselves for women just because they’re pink and sparkly and have nothing to do with a charity. Do you call sexism or see where they’re coming from?

There are certain products out there that, sure, are geared specifically toward women (women’s hygiene, for example) but here’s a quick list of super random things I’ve seen that don’t need to be pink just because I’m a woman. Can you add to the list?


Jess Sims, Townsquare Media
Jess Sims, Townsquare Media

1

Tools

 

 

I got this “Teeny Turner” for Christmas this year. My cousin (who is male) got the same one. My Aunt bought a pink one and a blue one, guess which one I got. Why do my tools have to be pink? Is it to add a bit a girliness when I’m fixing things?

 

2

Earplugs

 

 

Okay, I get it. Women may have smaller ears than men and therefore need smaller earplugs. Why do they have to be pink? As long as speakers from a concert don’t blow out my ears, they don’t care what color they are. Honestly, taking the pink ones out of your ears is pretty gross. Save us that!

 

Jess Sims, Townsquare Media
Jess Sims, Townsquare Media

3

Office Supplies

 

 

There’s already a debate that women generally make less than men, are we trying to stand out more with our teeny PINK stapler? Why? (Unrelated, why are those scissors so tiny? No one can use those, ever).

 

4

Guns

 

 

Regardless of your thoughts on gun control, pink guns exist.  Isn’t it a little counterintuitive to take a bright pink gun out of the holster? Guns are pretty serious and I feel like having a pink one takes that away, no? Also, I’m pretty sure they have leopard print guns too but that’s for a different post.

 

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