Is This Music Video Real? Or Is It a Joke?

Seriously, watch this video and tell me if it's real or not.  IceJJFish's music video for on the floor sounds a little fake... but the more you watch it, the more you think it might be real...

I just thought I'd post the question.  Do you think it's for real, or a joke?  It says "Official Music Video" and you can link to his iTunes account to purchase his music...

I'm not sure, but I do know one thing for sure, we all just wasted a little bit of our lives that we won't get back.  Thanks internet... again.