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Fox 23′s Mark Baker Talks About ‘Geofencing:’ Are Apps Like ‘Shopkick’ An Invasion Of Privacy? [AUDIO]

Mark Baker, WGNA FM

Today on the Sean and Richie Show we had a visit from News 10 ABC/Fox 23′s Mark Baker to talk about a story he is covering for Fox 23 tonight. He talked about what is called, geofencing.

Geofencing is a technology that uses GPS on a smartphone to send push notifications with deals for certain stores when you’re in the area of their store. In other words, walk by a store in the mall who’s app you have, and you will get a push message sending you a deal.

So Mark will look at the pros and cons. It can be convenient, and is a great way to advertise for the stores. But there are also concerns over privacy, and the fact that most children 13 years of age are eligible to receive these deals.

You can catch his story tonight at 10:00 p.m. on Fox23, and you can hear Mark talk about it on today’s show right here.

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