Is it going too far for a college to sell the naming rights to their stadium to a prison group? There is a report that says Florida Atlantic University in Boca Raton, Florida is going to sell the naming rights to their massive new stadium to GEO Group. GEO Group is known as "the world's leading provider of Correctional, detention, and community reentry services". Or at least that's what they call themselves. If the deal goes through GEO Group would pay $5 million for the rights. The CEO is an alumni of the university.